Timing is everything

It is so easy for anyone to start up their own blog or create their own personal twitter account that sometimes it is easy for your messages to get lost in the shuffle.  Blogging and tweeting about a topic does not always get you the views, replies, retweets, or favorites that you are looking for.  There are ways to increase your viewership all by following some of the best practices that may or may not be an unwritten rule.  For example, as an individual blogging, it is best to look at the trending topics of the day and use that as your advantage.  It is important to be engaged in a topic, this may bring in some additional followers.  Then once they follow, you can then promote yourself.  The good rule of thumb is be active in conversations 80% of the time, while promoting yourself the other 20% (Bennett, 2014).

Following best practices for social media is even more important when it comes to corporations and sports organizations.  There are a lot more people who would see a tweet coming from a sports team compared to an individual.  It is important extremely important for sports teams to follow the 80/20 rule in order to engage with their fans throughout the year, not just during the sporting season.  A sport may be an afterthought after the season ends so it is important to keep the brand image up.

The Boston Red Sox do extremely well to keep their fans engaged by using appropriate hashtags, keeping the tweets short, and what I find most important: informative.  If I am unable to watch a game on television or use the MLB At Bat app, I go on Twitter to get the latest updates.  Now I follow a lot of sports writers and other fans who watch every game so it is easy to find updates.  However, I still go to the Red Sox Twitter page because they give updates during the game with pictures and clips of the game.   They often interact with fans in order to reduce the risk of disengagement, this could potentially lead loss of fans or potential sales in their products.

The Red Sox have does a great job in timing their tweets in order to expose their brand.  They give the updates on Twitter during the game when they should be giving updates.  They also know that during the weekends and weeknights, fans are more accessible and are more likely to see their messages.  The Red Sox tweet their most important information during peak times during the week.  According to the book, The Tao of Twitter, the best time to tweet is throughout the workday (Schaefer, 2014).  Other say it best to tweet important when people are getting ready to leave work and want to check their phones before heading out.  This would put use between the 4-6pm ranges and I would personally have to agree with it.  The Sox executed this perfectly today by tweeting out an event at Fenway Park at 3:30 pm.  With the team out of town, they are hosting Paul McCartney at Fenway.  They announced that more tickets have been released.  Now this does affect the team, but by providing this information they could potentially earn more concession sales.

There are also plenty of other great tips to follow using this very infographic by Social Times.

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Citations

Bennett, S. (2014, August 22). 23 (Rather Marvellous) Twitter Best Practices [INFOGRAPHIC]. Retrieved from Ad Week: http://www.adweek.com/socialtimes/twitter-best-practices-2014/500990

Schaefer, M. W. (2014). The Tao of Twitter. New York: McGraw Hill.

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Think first before hitting send

Social media has become such a large part of our lives that is actually becoming one of our core foundations.  We can’t live without it and for those few people that do not use social media are way behind in the times.  Just last night, I went to a wedding and it seemed like it was almost a challenge to be the first person to post pictures and tell stories of the wedding just so they could receive the most amount of likes.

The same could be said in the sports world with social media.  Sometimes teams or players are trying to be one of the first to react to a story or are trying to bring in new fans or customers.  When you are able to get that first tweet out, this could potentially get a lot of eyes on your brand and could potentially be talked about globally very quickly. However, this could also lead to big problems.  There have been countless examples of teams and players not actually thinking out their idea to the fullest before hitting send and it has backfired badly.  Social media can be described as a ticking public relations time bomb for when it does go bad (Atkins, 2016).

In 2014, the New England Patriots set out on a social media campaign on Twitter to thank their fans for having 1 million followers.  They would thank the fans by having a custom digital Pats jersey with the fans twitter handle name being paced where the name would go. So I sent a tweet myself to the team, they responded by saying thank you with my Twitter handle name @RyAuclair on the jersey.  It was an automatic tweet back. What the social media team did think of is that if a person sent a tweet that had a vulgar name or it was racial, the Patriots would then directly thank them. This was the case when the user name @IHateN*****ss asked for their own jersey.  The tweet from the Patriots then said “@IHATEN*****SS Thanks for helping with 1 million followers!” (Hare, 2014).  This was just one of the many names that the Patriots tweeted out.  Less than hour later, the tweet as well as the thanking of the fans was no longer an option.  This was a PR nightmare.

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Another tweet that was not thought properly was sent out by Syracuse University. They sent out a tweet promoting the sales of athlete’s jersey.  The issue is that it is illegal to do that and a clear NCAA violation.  College teams cannot use their own players to promote the school.  This was horrible timing for the school as they were already under investigation from the NCAA for the Men’s college basketball team and football team.  They were being investigated for improper benefits, academic misconduct, and a failure to enforce the school’s drug policy.  The school did end up being found guilty of those and were punished severely.  Back to the tweet though, this was actually sent out by a fellow student who was running the account for the sports department.  The issue is that the students may not know better for their actions and can end up costing the university a lot of money (O’Hare, 2014).

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Sending tweets are essential in today’s world, especially in sports.  Everyone needs to know the latest updates and the teams want to provide the most information as possible.  They also want the fans to be included.  Teams need to spend more time thinking of the repercussions before hitting the send button.

 

Citations

Atkins, H. (2016, May 29). The evolving risk/reward of social media in sports. Retrieved from The Houston Chronicle: http://www.houstonchronicle.com/sports/article/The-evolving-risk-reward-of-social-media-in-sports-7943110.php

Hare, B. (2014, November 14). Oops! When social media goes wrong. Retrieved from CNN: http://www.cnn.com/2014/11/14/showbiz/patriots-twitter-social-media-fails/

O’Hare, C. (2014, February 22). Social Media and Sports: The Risks of Pressing ‘Send’. Retrieved from NCC News: https://nccnews.expressions.syr.edu/blog/2014/02/22/social-media-and-sports-the-risks-of-pressing-send/

 

 

Sports Mobile Applications

Sports organizations know that they need to keep up with today’s current technology and trends in social media.  Many of the major sports organizations still rely heavily, and will continue to do so for the near and distant future. However, they also realize that may people are on the go and are unable to catch their favorite team and highlights when they want.  These organization have gone to great lengths to extend their digital outreach other than the popular social media applications.  They want to be able to control all of the content and to be able to reap all of the rewards. They know that if they create a premium social application than they would be able to take advantage of their consumers and create more brand awareness.

Over the past five years, many of the major sports organizations have created their own mobile applications that allow users to follow their favorite team no matter where you are.  As an avid sports fan, with a love of all sports teams from New England, I want to stay up to date with the current game by watching live highlights of what is going on.  I also want more than just the regular update on my phone, sometimes I am craving to watch a full game live on my phone.

I visited the Apple Store and viewed the top grossing sports applications.  The top grossing App is MLB AtBat.  This allows people free content of stats of the game. However, you can also pay for a service and follow each pitch.  It gives each user an illustration of who is pitching and who is up at the plate.  It shows you when each pitch is thrown, where it was thrown, what kind of pitch it was, and what the end result of the play was.

Major League Baseball is not the only organization that has created a monthly/or yearly subscription to any game they want.  One of my own personal favorites and that I have paid for in the past is the official NHL Application. For $2.99 a month, I am able to watch the last 2 minutes of every period, for every game.  It also allows me to watch the most important plays and highlights that have occurred during the course of the game. Once a week, there is one free game that allows you to watch it live.  There are many other countless features that I really enjoy that the National Hockey Association knew I would be craving.

My love for hockey has grown over the years has grown because I have realized the amount of skill is required for the game.  It also requires you to be extremely physical and be fast.  The speed of the game is of my favorite aspects as there is little commercial breaks in it compared to other major sporting events.  This application has brought my favorite game to my hands.  I am now able to see all of the top plays and I can send tweets when on the go that are directed to how well or poorly my favorite team (Boston Bruins) are playing

References

NHL. (2016). Stay Connected with the Official NHL® App. Retrieved from NHL: https://www.nhl.com/mobile

 

Social media trending way up in Sports

We live in a world today where sports are considered a microcosm of society.  Sports have helped shaped the lives of many people and what we stand for. But I would say that society is now shaping the way we play, interact, and watch sports in general. Society in general how gone digital and everything is broadcast for the world to see live due to the multiple applications of social media.  Large organizations have adapted social media as a way to promote their brand and to keep the fans more engaged.  Social media is also considered the next great frontier for sports sponsorships, which just so happens to pay our favorite teams and players considerable money just so they can advertise to the consumer. Social media has changed the way how everyone interacts with sports and the industry as a whole uses a wide variety of social media tools to relay their message

Social media has also changed the way sports reports report their news.  No longer do we have to wait for the Sunday paper to get the latest headlines. Sports reporters are using social media applications such as Twitter, to get the latest news out as soon as it becomes news.  Reporters are constantly striving to be the one to break the next major sports headline.  For example, this past week has been very newsworthy in the sport of basketball and I got all of the latest updates through a variety of social media tools.

This week I was able to watch the Cleveland Cavaliers bring home their first championship to the city of Cleveland in over 50 years.  I was able to watch the parade through the perspective of the player and the fan by Snapchat and Periscope.  I am not a fan of the team but I wanted to see how the fan interaction would be for a city that has been desperately looking for a champion from any of their sports. I starting following the teams official Snapchat and also of one of their players, Richard Jefferson. I was able to see how players actually celebrate winning by the constant partying and playing of drinking games such as Beirut all through the eyes of Richard Jefferson.  He also took videos during the parade and it just showed how massive the crowd was.  There were nearly 1.3 million people lining the streets.  This shows that many people came a great distance to see this celebration because the city of Cleveland only has a population 400,000.  I was able to watch the parade through the eyes of the fans lining the street by Periscope.  Some fans live broadcast the parade and I was able to watch as LeBron James drove by holding the championship trophy

ESPN is considered the worldwide leader in sports and offers a great variety of sports on their television networks with the latest breaking news.  However, I get all of my sports news first by Twitter. This week there was a huge trade in the NBA, sending former MVP Derrick Rose from the Chicago Bulls to the New York Knicks.  I first found out about this trade through Twitter.  I was able to immediately get the reactions from both fan bases because Derrick Rose’s name was trending.

Social media has changed the way we view and interact with sports.  I use a variety of social media told, multiple times a day to make sure I stay up to date with the latest news.  There is no turning back now as sports have permanently been changed by social media and the only way to stay relevant for teams from all organizations to use the latest trends in social media.  Social media and sports were meant for each other and this love will never end.

 

Citations

Cave, A., & Miller, A. (2015, Jue 23). The importance of social media in sport. Retrieved from The Telegraph: http://www.telegraph.co.uk/investing/business-of-sport/social-media-in-sport/

Dator, J. (2016, June 22). 1.3 million people are in Cleveland for the Cavs parade, and the city can’t handle it. Retrieved from SB Nation: http://www.sbnation.com/2016/6/22/12005550/cavaliers-parade-cleveland-attendance-1-million

 

 

Social Media in Sports

Over the past decade, social media has grown from a current trend to now a staple to all forms of businesses today.  This includes my favorite passion: Sports. At first I was just a fan of the local teams in New England (still am), but now I grown to appreciate all kinds of sports and from teams I dislike.  This is especially true during the Olympics where I am suddenly the biggest fan of Curling or Long Jump.  Social media has brought every person closer to the game and there are many ways to get the information you want in the moment.

I have found over the past several years that one of the best ways to get up to date information on a game is through social media. More specifically, Twitter. I basically only use my Twitter account as my way to express my feelings towards a team, a player, or even a sports journalist.  I am not alone in this either, sports fans are 67 percent more likely to use Twitter to enhance their viewing experience compared to non-sports fans.  Twitter allows each user to express how they are feeling in the moment by using only 140 characters. Most sports teams have accounts and their players have their own personal accounts.  This gives fans an all access pass as to how a player is feeling and can actually interact with each other.  I tweet at athletes all the time just to say good luck or that they stunk that day. The majority of the time, I do not hear anything back from the athletes, mostly due to the millions of followers that they have.  Many fans have the same idea and there can be a lot of information sent at the same time to that athlete.  However, there have been several times I have had interactions and that gave me a great sense of joy.  I made sure that I favorited that tweet and also retweeted it so everyone can see my interaction.

Some of my favorite interactions are when teams interact with other teams. The Trailblazers are asking to leave the Western Conference because it is too tough and wants to go to the much easier Eastern Conference.

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Another form of social media that has really taken off in the sports world is Snapchat. Similar to Twitter, many teams have one so that you can follow the team.  Snapchat allows you to take a picture or a video up to 10 seconds in that current time.  You are given the option to either send it directly to a friend. Once that picture is opened it will automatically disappear forever. However, if you send the picture to Your Story, it broadcasts that picture or video to everyone that follows you and it stays up for 24 hours. After 24 hours, the picture disappears. Many teams use Snapchat to give fans yet another inside look. For example, the New England Patriots use Snapchat during media day and also before the game starts.  It shows the players getting ready on the field warming up.  With Snapchat, you can follow the athletes that use it as long as you know their username.  One NFL player that is very active on Snapchat is Chandler Jones.  Often you will see him listening to music in the car or on the way to go get some food.

Social media and sports are now forever going to be connected to each other.   It has changed the way we watch games and has made it much more interactive.  It is a great way to get the latest news, increase a team’s brand, and engage many people in a variety of discussions.